The hack
Send an email to makers who just posted their product.
Why it works
Makers are very receptive to all incoming communication. Imagine you've just posted what you've been working on for months.
You probably going to read every email with a subject like: "Great work on the PH launch".
If you're selling something that makers need, this is an easy way to get to them.
How to do it
Manual way
Most makers have their social media or websites connected. Go through them and find their email.
As a rule of thumb go for people with just a few upvotes, they are the ones that will be the most receptive.
It's best to go with a completely non-salesly email like this to get a response.
Subject:
Your PH launch / Nice producthunt
Body:
Hi, great job on the launch, love the product!
How is it going so far? Already shared it with a few friends, so hopefully you'll get a lot more comments on it.
Once you get into a conversation it's much easier to pitch your product. Here is what the next email can look like.
I noticed that you're using [Laravel/Vercel/HubSpot/any product they use] to do [thing it does]. I've built [your product] to do that, but make it [cheaper/faster/easier/any benefit your product has] for indie hackers like you.
It's free to use, so they are no strings attached. Just wanted to share, since you may find it useful.
Thanks again for the product and best of luck! I'll be following on Twitter.
The pitch depends on what you're selling, but know your audience and bear in mind you're writing to a maker.
Automatic way
There are a few tools that can scrape the emails for you:
They are simple but do the job. The only issue is that it only gets around 30% of the emails you would get the manual way.
Also, it's not just indie hackers using ProductHunt, there are a lot of companies marketing their launches as well. You'll need to remove those manually from your list to only reach the relevant people.
Bonus tip
To reach more people you can also add the followers of that maker or those commenting on the launch.
